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# Understanding your email statuses


When you send an email campaign through Pop Convert, each message goes through several steps, and you’ll see a status for each step in your Email Activity dashboard. Knowing what each status means helps you spot delivery issues, measure engagement, and keep your lists clean.

1. Send 
We’ve received your email request and queued the message for delivery. It’s on its way to the recipient’s mail server, but not yet handed off.
2. Delivery 
The recipient’s mail server has accepted the message. It now resides in their inbox (or possibly their Spam folder).
3. Open
The recipient opened your email in a client that allows image‑based tracking. (We track this by embedding a tiny, invisible image.)
4. Click
The recipient clicked one or more of the tracked links in your email.
5. Delivery Delay 
The recipient’s mail server asked us to retry later (often because of temporary load, spam‑filtering checks, or greylisting). We’ll keep trying for up to 72 hours.
6. Bounce
The recipient’s server permanently rejected the message (for example, the address doesn’t exist, the mailbox is full, or the server blocked us).
7. Undeliverable – Unsubscribed
The email address is on your unsubscribe (suppression) list. Since the recipient opted out, we mark the message as dropped.


### Tips for Healthy Email Deliverability
* Clean your list regularly - Remove hard‑bounced and long‑inactive addresses.
* Watch your delay rate - If delivery delays spike, review your sending practices and domain reputation.
* Fix template errors quickly - Test new templates in Preview mode before sending a live campaign.
* Respect unsubscribes - Keep your suppression list up to date to stay compliant.

By keeping an eye on these statuses, you’ll know exactly how your campaigns are performing and where to focus your optimization efforts.